How to write a great business plan – William Sahlman

william sahlman

1. main ideas:

  • why your team is qualified
  • what do you know
  • whom do you know
  • how well are you known
  • the opportunity – things an entrepreneur can control
  • the context – things an entrepreneur can’t control
  • risk and reward – be honest about what things could make your venture fail, not just about how many you cou;d make theoretically

2. your plan should seem like a movie about the future:

  • show the story from multiple angles
  • unfold possibilities of problems and you reacting to them
  • discuss things as a moving target, not as a guarantee that you know what the future hold

3. don’t be too cocky and think you have the only original and good idea

You can find William here.


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